The key to nearshoring success: Communication

Development
The key to nearshoring success: Communication

Effective communication plays a critical role in projects, particularly when outsourcing, it becomes the lifeblood of any project. Without it, things quickly spiral into chaos. It's like trying to assemble a complicated puzzle in the dark.

Despite its significance, good communication is often underestimated and taken for granted, seeming natural and effortless. However, much like other skills, it can be enhanced and refined through a strategic approach.

The planned and structured Communication

Communication is something that happens within organizations, whether planned or not, and understanding it is key to making a difference in how projects develop. Understanding that communication can be structured and planned, makes a remarkable improvement in teams and organizations.

It's about collectively envisioning an ideal situation and acting accordingly, understanding who needs to know what and why; who is responsible for different matters, and always keeping the dialogue open for any doubts or issues that may arise.

It is in this way that problems are anticipated, misunderstandings are avoided, and expectations are clear for all interested parties. This, combined with agile development and its ceremonies and methods, generates an ideal combination that maintains team motivation and prevents last-minute surprises.

"it's not just about exchanging information, it's about understanding the emotions and intentions behind that information. It's about ensuring that everyone's on the same page."

What role does communication play when Nearshoring?

When outsourcing, communication must be given even more consideration than usual, both by the provider and the client. Trust between parties is crucial for the project to succeed, and there is no other way to achieve it than through communication.

Due to the nature of nearshoring, constant and clear communication is the cornerstone of any project. It is essential to keep objectives and expectations aligned so that the project follows its natural course and avoids misunderstandings among teams that could affect delivery.

Daily check-ins with teams to identify development obstacles, weekly meetings with project managers to analyze progress and upcoming steps, a smooth relationship with the commercial sector, defined communication channels, and the commitment of both parties are the pillars for creating a team, a positive working environment, and ownership to tackle any challenge.

Retrospective Communication, the first step toward continuous improvement

Retrospective communication is looking back at the project, discussing what worked, what didn't, and what could be done better. It involves self-reflection and collective learning. It's the key to improvement. After all, it's better to learn from our mistakes, rather than repeat them in the next stages.

Retrospectives are meetings that should be held at the end of stages of a project, to understand what worked and what didn't. It is the first step in continuous improvement, where things are reevaluated and reconsidered to make them better each time.

Communication is not just a tool, it's a necessity, it's a preventive measure, and it's a learning process that can take an effort, but, by the end of the day it pays off.

Communication at kreitech

Communication is one of the pillars on which we base our values. We are constantly nurturing and promoting it because we understand that it's a key factor for the proper functioning of the team, projects, and for fostering a positive work environment.

When it comes to working with clients, at Kreitech, we rely on our principles and strive to work with them in the same manner, maintaining seamless communication. We have defined channels, effective methodologies, and regular meetings that ensure quality work.

Communication as a whole

Communication is present everywhere, in our interactions with colleagues and clients, when planning a new project, when communicating issues, and finding solutions. That's why we must understand and work with it as an omnipresent and challenging-to-measure factor, yet one that has significant implications for the development of projects and teams.

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